How Continental Toyota Increased Website Leads by 22%

Continental Toyota, located in Hodgkins, IL, was getting traffic to its website but turning too little of it into leads. The dealership partnered with Catalyst IQ to optimize conversions and work with a proactive website partner focused on results. In the first two months, form submissions rose 51% and total leads rose 22%.

The Challenge: Shoppers Were Visiting but Not Converting

Continental Toyota's website was drawing plenty of visitors. The problem was how few of them took the next step.

Calls and form submissions stayed low relative to the traffic the site brought in, and every shopper who left without reaching out was a lead the dealership missed.

Part of the issue was the on-site experience. Browsing inventory and reaching out was harder than it needed to be, so interested buyers dropped off before they converted.

Support was the other part. Continental Toyota's previous provider left them wanting more from the relationship. They needed faster help, a clear point of contact, and a team that stayed ahead of problems. 

The Strategy: Optimize for Conversion and Fix the Service Gap 

Catalyst IQ's work started with one question: Where is the website losing shoppers?

To answer it, we mapped the shopper journey and looked for the points where buyers dropped off:

• Slow-loading vehicle pages lost shoppers before they engaged.
• Navigation and search made the right vehicle harder to find than it should be.
• Lack of mobile-optimization made it harder for shoppers using hand-held devices.

Each of these was a place where a ready buyer could leave before calling or filling out a form.

Our team then built the site around conversion: Get shoppers to view inventory fast, make the right vehicle easy to find, and make it simple to reach out from any device.

Support carried the same priority as maintaining the website. Continental Toyota received a dedicated point of contact, fast turnaround on site changes, and proactive management that keeps the site aligned with the store's goals.

Two more changes rounded out the strategy:

• Inventory management. Our team set up and managed the store's inventory feeds, keeping listings accurate everywhere shoppers look.
• Strategic guidance. Catalyst IQ looked at the store's full digital picture. Drawing on MarketAI®, our real-time market intelligence engine, our team brought Continental Toyota strategic pricing and inventory recommendations grounded in automotive marketing data from their market.

The Results: More Leads From a Site Built to Convert

The new responsive website fixed the drop-off points our team identified with features built to convert:

• Instant-load Interactive Vehicle Detail Pages (i-VDPs) and Quick View let shoppers browse inventory without waiting on slow pages.
• Enhanced navigation and vehicle search made it easier for buyers to find the right vehicle.
• A mobile-first design turned mobile into a driver of calls and form submissions.

One of the most impactful changes, according to Continental, was the level of support. Their point of contact turned changes around fast and managed the site before problems could surface, the kind of ownership the dealership wanted from the start.

After just two months with us, the dealership saw the following results:

Get a Free Website Audit 

With a faster site built to convert and a website team that takes ownership, Continental Toyota now turns more of its traffic into leads and sales.

Want to know how your site stacks up? We’ll review your dealership's website the way we reviewed Continental Toyota's. You'll see what's working, what's costing you sales, and what to fix first.

Request your free website audit and see what your site could be doing for your store.