Press Mentions & Media Coverage

Where Catalyst IQ is being recognized across automotive marketing and technology.
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U.S. affordability pressure increases as new vehicle prices approach record high

U.S. affordability pressure increases as new vehicle prices approach record high

Aftermarket Matters | June 4, 2026

New data shows that the average marketed price (AMP) for new vehicles is approaching an all-time high.
How USMCA uncertainty, tariffs threaten production of affordable vehicles

How USMCA uncertainty, tariffs threaten production of affordable vehicles

Automotive News | June 3, 2026

High tariff costs threaten to reduce the number of affordable vehicles offered in the U.S., Autos Drive America said.
Catalyst IQ data shows average marketed price (AMP) is approaching an all-time high – reaching $51,610 on May 26, just $30 below the record level seen in July 2023.

Average New Vehicle Marketed Price Soars

Used Car News | May 29, 2026

Catalyst IQ data shows average marketed price is approaching an all-time high, reaching $51,610 on May 26.
Catalyst IQ & JD Power explain underlying reasons why retail prices for used cars keep rising

Catalyst IQ & JD Power explain underlying reasons why retail prices for used cars keep rising

Auto Remarketing | May 29, 2026

Catalyst IQ and JD Power offered clarity for why used-car retail prices are climbing faster than ones for new cars.
Ford raises profit outlook for 2026 despite nagging aluminum supply costs

Ford raises profit outlook for 2026 despite nagging aluminum supply costs

Reuters | April 29, 2026

Ford Motor still faces rising materials costs as it works to source aluminum for its lucrative F-150 pickup trucks.
Auto News - Fire fallout lingers for Ford as dealerships run low on critical F-150

Fire fallout lingers for Ford as dealerships run low on critical F-150

Automotive News | April 20, 2026

Ford and its dealers are still reeling from a fire seven months ago that disrupted production at a NY plant.
New-vehicle inventories down to 2.98 million, days’ supply drops sharply

New-vehicle inventories down to 2.98 million, days’ supply drops sharply

Automotive News | April 9, 2026

U.S. new-vehicle inventory receded slightly in March to 2.98 million, while days’ supply fell sharply.
Electric Vehicle Demand Surges Amid Iran War

Electric Vehicle Demand Surges Amid Iran War

Jamie Butters | March 24, 2026

Average Marketed Price for new vehicles rises to highest since Biden was president, Catalyst IQ data shows
Sick of High Gas Prices? EV Deals Are Everywhere Right Now

Sick of High Gas Prices? EV Deals Are Everywhere Right Now

The Wall Street Journal | March 21, 2026

Automakers and dealers are offering deep discounts in response to the slowdown in electric-vehicle sales. 
Catalyst IQ’s vehicle price and inventory tracker

Catalyst IQ’s vehicle price and inventory tracker

Automotive News | March 18, 2026

Automotive News and Catalyst IQ provide readers with a valuable look into the daily state of automotive retail.
Automotive News, Catalyst IQ team up to give you daily price, inventory changes to measure industry health

Automotive News, Catalyst IQ team up to give you daily price, inventory changes to measure industry health

Automotive News | March 18, 2026

A revamped pricing and inventory tracker gives readers daily snapshots of new-vehicle prices and supply.
Auto News - Daily 5 report for March 18 Our upgraded price and inventory tracker gives you a more detailed industry snapshot — every day

Daily 5 report for March 18: Our upgraded price and inventory tracker gives you a more detailed industry snapshot — every day

Automotive News | March 18, 2026

Automotive News has upgraded its home page pricing and inventory tracker in partnership with Catalyst IQ.
Guest commentary: 2026 will punish auto dealers’ inventory mistakes fast

Guest commentary: 2026 will punish auto dealers’ inventory mistakes fast

Automotive News | March 2, 2026

Getting inventory mix right has always mattered. In 2026, it may matter more than any point in the last 15-20 years.
In our opinion: Trump tariffs still an expensive tax on U.S. consumers

In our opinion: Trump tariffs still an expensive tax on U.S. consumers

Automotive News | February 25, 2026

President Donald Trump's tariffs have been expensive and disruptive to the auto industry and beyond.
Trump Tariffs Pushed Some MSRPs Up $4,000, But US-Made Cars Now Top 55%

Trump Tariffs Pushed Some MSRPs Up $4,000, But US-Made Cars Now Top 55%

Carscoops | February 22, 2026

New data shows not all US imports are feeling the heat equally as some automakers choose to absorb the pain.
Auto News - Tariffs add thousands to new-vehicle prices, but not equally, analysis reveals

Tariffs add thousands to new-vehicle prices, but not equally, analysis reveals

Automotive News | February 20, 2026

More than a year after President Trump announced sweeping global tariffs, their impact is now reaching dealer lots.
Catalyst IQ Launches AI-Driven SEO, AEO Platform for Auto Dealerships

Catalyst IQ Launches AI-Driven SEO, AEO Platform for Auto Dealerships

AutoSuccess | February 17, 2026

The platform aligns content to real-time demand, inventory and pricing so dealers surface in AI answers.
Car dealers worry prices are getting out of hand as the economy wavers

Car dealers worry prices are getting out of hand as the economy wavers

Chicago Tribune | February 9, 2026

New vehicles on dealer lots too often cost too much, and that could create trouble for dealerships in 2026.
Detroit News - Car dealers worry prices are getting out of hand as the economy wavers

Car dealers worry prices are getting out of hand as the economy wavers

Detroit News | February 7, 2026

America's car dealers are coming to a stark realization: The new vehicles on their lots too often cost too much.
AI Journal - Catalyst IQ Unveils Intelligent SEOAEO Technology to Increase Automotive AI Search Results (1)-1

Catalyst IQ Unveils Intelligent SEO/AEO Technology to Increase Automotive AI Search Results

The AI Journal | February 4, 2026

New marketing solution helps automotive retailers align inventory with true customer demand.
Wards Auto - Catalyst IQ Unveils Intelligent SEO/AEO Technology to Increase Automotive AI Search Results

Catalyst IQ Unveils Intelligent SEO/AEO Technology to Increase Automotive AI Search Results

Wards Auto | February 3, 2026

New auto SEO/AEO solution leverages real-time market intelligence to influence SEO planning and content.
Article from Martech Series - Catalyst IQ Unveils Intelligent SEOAEO Technology to Increase Automotive AI Search Results

Catalyst IQ Unveils Intelligent SEO/AEO Technology to Increase Automotive AI Search Results

Martech Series | February 4, 2026

Catalyst IQ announced a new SEO, AEO, and GEO product built specifically for AI‑driven search results, at the NADA convention.
TMCnet News - Catalyst IQ Unveils Intelligent SEOAEO Technology to Increase Automotive AI Search Results 2

Catalyst IQ Unveils Intelligent SEO/AEO Technology to Increase Automotive AI Search Results

TMCnet News | February 3, 2026

Catalyst IQ's SEO/AEO solution leverages real-time market intelligence to influence SEO planning and content.
MarketWatch - Catalyst IQ unveils intelligent SEO/AEO technology

Catalyst IQ Unveils Intelligent SEO/AEO Technology to Increase Automotive AI Search Results

MarketWatch | February 3, 2026

New automotive SEO/AEO solution leverages real-time market intelligence to influence SEO planning and content.
Used Car News Article: Report: Auto Pricing Remains High

Report: Auto Pricing Remains High

Used Car News | January 28, 2026

Auto retail performance will be defined by highly precise decisions around production, inventory mix, and pricing.

Recent Posts
5 min read

What to Look for in an Automotive Digital Marketing Agency

Dillon Nagey, Director of Digital Advertising: Jun 10, 2026

This post explores what dealers should look for when choosing an automotive digital marketing agency. It breaks down...
7 min read

Dealership Lead Nurturing in 6 Steps

Taylor McKee, Senior Director of Sales and Dealer Development: May 27, 2026

This post explores what effective dealership lead nurturing looks like across six stages, from building a digital...
4 min read

Vehicle Prices Near Record Highs: 6 Strategies Dealers Need to Win

Rick Wainschel, VP Data Science & Analytics: May 26, 2026

This post explains that new vehicle prices are approaching a record high—driven largely by core, high-demand segments...
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