Insights That Help Dealers Sell Smarter

Stay ahead of the market with expert perspectives, real-time data insights, and proven strategies designed to help dealerships move inventory, optimize spend, and drive growth.

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Mid aged man working in the luxury car showroom - dealership. He is checking his mobile phone, answering calls and emails, going through everyday stuff.

4 min read

Convert More Shoppers on Your Dealer Website with These SEO & AEO Tips

A high-converting dealer website should help shoppers quickly find what they’re looking for, perform well across devices, show up in search and AI-generated answers, and make it easy for shoppers to take the next step. Use this checklist to see how...

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Car salesperson consulting young couple buying new vehicle

4 min read

Automotive Marketing in 2026: Channels, Tactics, and What’s Working for Dealers

Every marketing dollar should help your dealership sell cars. But with more ways than ever to reach shoppers, deciding where your money will have the...

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Line of cars

2 min read

Catalyst IQ Earns FordDirect AdVantage Tier 3 Certification

Ford and Lincoln dealers gain direct access to spot opportunities sooner, make smarter advertising decisions, and sell more vehicles, faster. We’re...

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AI mode - search line, agentic AI, machine learning, and large language models (LLM). Artificial intelligence digital concept. Answer Engine Optimization AEO

3 min read

Is AI Recommending Your Dealership? Here’s How to Find Out

When a car shopper asks AI where to buy or service a vehicle, only a few dealerships may make the list of recommendations. Find out whether yours is...

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Young couple browsing dealership floor with saleswoman

3 min read

How Should Auto Dealers Adjust Inventory and Pricing in Q4 2026?

Buyers kept buying in Q3, but new vehicle prices hit a record $52,770 and the average loan stretched to 69.5 months. See where demand is moving,...

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Dealership sales team collaborating at table

4 min read

Automotive Marketing Solutions: Digital Advertising and SEO

Long before they reach your lot, shoppers are seeing your inventory in ads and searching for answers online. This guide shows how digital advertising...

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New cars on dealership lot

3 min read

The Hidden Cost of Waiting: Getting Ahead of Model Year Changeovers

Model Year Changeover season is here. And for dealers, waiting to support 2026s could come with a significant price tag. We are officially entering...

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Salesman giving his customer a clipboard to sign after selling him a car

5 min read

What Actually Drives the Cost of Car Dealership Marketing

No one can tell you what your dealership's marketing will cost before looking at your market. What you spend depends on your local competition, your...

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4 min read

Google Vehicle Ads Best Practices for Dealers

Google Vehicle Ads showcase the vehicles on your lot right now to high-intent shoppers with placements at the top of Google Search results. Learn...

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Young couple buying new car

4 min read

Labor Day Is Coming. Where Should Your Marketing Dollars Go?

Labor Day weekend—and the sales events that come with it—are right around the corner. For dealers, that means another opportunity to turn inventory...

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Dealers are Seeing Real Results With Catalyst IQ

Discover how dealerships using Catalyst IQ are increasing sales, improving efficiency, and outperforming their markets. Our automotive digital marketing case studies highlight the strategies, data, and outcomes driving measurable success for our clients.

2 min read

How a Syracuse-Area Ford Dealer Expanded Its Reach and Moved 26% More F-150s Than a Local Competitor

A Syracuse-area Ford dealership already had a dedicated F-150 paid search campaign to reach truck shoppers in its...
2 min read

Toyota Dealer Increases AI Search Visibility by 52% in 90 Days

As AI-powered search continues to reshape how consumers research vehicles, one Toyota dealership wanted to improve...

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