The Automotive Digital Agency Built for Dealer Growth

Catalyst IQ unites four industry leaders in automotive marketing: Adpearance, Fox Dealer, Search Optics, and ZeroSum. As a full-service digital agency for car dealerships, we combine decades of specialized expertise to deliver smarter, faster, and more comprehensive digital marketing services.

Our Solutions

Data That Learns

Intelligence isn’t static—it evolves. For over a decade, we’ve perfected the art and science of automotive data, helping our clients not just keep pace with innovation, but lead it.

Human IQ

Our technology is powerful, but it’s our people and partners who make results exceptional. Together, we create smarter strategies and better outcomes.

Strength in Advance

We’re backed by Advance, one of the largest privately-held media companies in the U.S and beyond. When we say we’re built for the long game, we mean it.

How Our Automotive Digital Marketing Agency Works With You

As a full-service automotive digital agency certified by 22 OEMs, Catalyst IQ serves dealers from single rooftops to enterprise dealer groups.

When you work with us, a dedicated DSM identifies untapped opportunities in your market, manages and optimizes campaigns, monitors your competition, and brings an expert strategy backed by real market data. This hands-on approach is why we’re consistently rated one of the top digital marketing agencies in the automotive industry.

Formerly:

Website

Attract, engage, and convert more shoppers through advanced website development and AI-driven SEO/AEO strategies.

Engage

Capture and convert website visitors with a lead solutions strategy that uses real-time insights and seamless CRM integration.

MarketAI®

MarketAI powers every Catalyst IQ solution by delivering instant insights, automated optimization, and the confidence to act fast on new opportunities.

Advertising

Reach active car shoppers wherever they search, scroll and stream with VIN-specific campaigns optimized to move your inventory.

Andy Lobred

Chief Executive Officer

Aaron James

President, Product and Operations

GianCarlo Alabastro

Chief Commercial Officer

Sheryl Washington

Chief Operating Officer

Ritu Parr

Chief Marketing Officer

Bill Christenson

Chief Technology Officer

Calvin Mesman

Senior Vice President, Product

Curtis Daneker

Senior Vice President, Sales

Rick Wainschel

Vice President, Data Science & Analytics

Michael Lein

Senior Vice President, Tier 3 Sales

Backed by Advance

Founded in 1922, Advance owns and invests in companies across media, entertainment, communications, technology, education and other sectors, and is among the largest shareholders in Charter Communications, Reddit and Warner Bros. Discovery.

Advance Automotive is a part of Advance Local, giving Catalyst IQ unmatched resources, stability, and the power to deliver cutting-edge solutions for automotive marketing.

Advance's Diversified Portfolio

Condé Nast
Advance Local
Stage Entertainment
The IRONMAN Group
The IRONMAN Group is the largest operator of mass participation sports in the world and providing participants the benefits of endurance sports through the company’s vast offerings.

Since the inception of the iconic IRONMAN® brand and its first event in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines around the world. Beginning as a single race, The IRONMAN Group has grown to become a global sensation with hundreds of events across 55+ countries.

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ACBJ
Leaders Group
Turnitin
POP

Fuel Your Career with Innovation

Curious minds and automotive enthusiasts thrive here. If you want to turn data into action and help dealers win, Catalyst IQ is your next move.

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