Turn Automotive Market Data into Instant Action
The State of the Dealer newsletter delivers the real-time market data you need to turn inventory faster, outpace competitors, and accelerate sales - and it's the same intelligence that powers a complete approach to digital marketing for car dealerships.
Subscribe to get real-time automotive insights delivered directly to your inbox.
Dive Deeper with Our State of the Industry Quarterly Reports
Year:
2026 State of the Industry
Date: January 2026
See how buyer behavior, fuel mix, and inventory performance are changing and what that means for your dealership this year.
No results
The Intelligence Dealers Trust to Stay Ahead
Market Movement Analysis
National inventory levels, vehicle movement trends, and turn rates across new, used, and CPO segments.
Regional Market Performance
Top gaining and declining DMAs by inventory, sales volume, turn rate, and days-to-move.
Pricing Dynamics
Average marketed prices, market adjustments vs. MSRP, and month-over-month pricing trends by segment and region.
Expert Market Outlook
Forward-looking analysis that answers the question: "Is it going to be harder or easier to sell a car in the next 30 days?"
4 min read
How to Choose a Real-Time Automotive Market Demand Analysis Tool in 2026
Dennis Wichterman, VP Sales: Mar 20, 2026
Automotive Blog
Stay Informed with Expert Automotive Marketing Tips and Industry Analysis
The automotive retail landscape demands smarter, faster decisions. Our insights give dealers, dealer groups, and OEMs the clarity and confidence to act quickly, turning real-time market data into a competitive edge.
Questions About the Newsletter?
-
What is real-time automotive market data?
Real-time automotive market data is current insight into market conditions like vehicle availability, pricing, demand signals, and movement. In MarketAI, this data is used to compare your inventory to local competitors, score VINs for sellability, and surface clear actions you can take to move inventory faster.
-
Why is real-time data important for car dealerships?
Real-time data shows dealers what is happening in the market right now, not weeks later. It helps dealerships adjust inventory strategy, pricing, and marketing decisions based on current buyer demand, rather than relying on outdated trends that may no longer apply.
-
How often should dealerships review market data?
Dealerships need to review market data often enough to respond to changes in inventory, pricing, and local demand before they impact performance. Because automotive market conditions shift quickly, relying on infrequent or retrospective reports can limit a dealer’s ability to act in time. For dealerships working with Catalyst IQ, Dealer Success Managers continuously monitor market conditions and campaign performance, making proactive adjustments so insights are acted on as conditions change.
-
How can dealerships forecast vehicle demand by model and trim level?
Dealerships forecast demand by model and trim by monitoring demand signals and vehicle movement patterns in their market, then comparing those trends against current availability and pricing. MarketAI tracks inventory metrics like availability, pricing, demand signals, and movement, which helps dealers identify what is likely to sell faster and what may need additional support to move.
-
How does real-time market data support smarter inventory decisions?
Real-time market data helps dealerships make smarter inventory decisions by showing which segments are gaining demand, where inventory is moving slower, and how local competition is shifting. State of the Dealer applies recent market data to help dealers adjust acquisition strategy, pricing, and marketing plans.
-
What makes Catalyst IQ's data different?
MarketAI, our proprietary intelligence engine, has been collecting and refining automotive data for over a decade, tracking nearly 20,000 franchise dealers and 99% of independent dealers across the US since 2014.
-
Is this just for dealers using Catalyst IQ?
No. The report is free and available to any dealer who wants better market intelligence. Of course, dealers using MarketAI® get this level of insight every single day.
-
Will you spam me if I download this?
No. You'll receive the monthly State of the Dealer report and occasional updates about automotive market trends. That's it. You can unsubscribe anytime. We're here to provide value, not clutter your inbox.