Press Mentions & Media Coverage

Where Catalyst IQ is being recognized across automotive marketing and technology.
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Automotive News - Slowdown or seasonality New-vehicle inventories reach 3 million as full-size and big-ticket truck supplies climb

Slowdown or seasonality? New-vehicle inventories reach 3 million as full-size and big-ticket truck supplies climb

Automotive News | October 8, 2026

U.S. new-vehicle inventories are up to 3 million at the start of October — the first time in 11 months.
USA Today- Fuel economy rules coming soon in latest regulatory slash from Trump

Fuel economy rules coming soon in latest regulatory slash from Trump

USA Today | September 2, 2026

The Trump administration is expected to finalize dramatically relaxed fuel economy standards for consumer cars and trucks in the coming days.
Automotive News-Why car buyers are paying thousands more for new vehicles from Carvana

Why car buyers are paying thousands more for new vehicles from Carvana

Automotive News | August 19, 2026

Carvana launched a new-car test-drive center at its Chrysler-Dodge-Jeep-Ram-Fiat Park Cities dealership in Dallas. 
Automotive News- New-vehicle inventories flat at 2.94 million as market achieves balance

New-vehicle inventories flat at 2.94 million as market achieves balance

Automotive News | August 11, 2026

U.S. new-vehicle inventories stayed mostly fixed to begin August at 2.94 million vehicles, just 10,000 vehicles short.
Motor 16- New car prices in the US in 2026 break records $52,000 and demand for efficient models (1)

New Car Prices Hit Record High—And Buyers Keep Buying

Motor 16 | July 16, 2026

The average price of new cars in the United States reached a new record in June 2026: €48,000 (almost $52,000).
Headlight.News- Demand for High-Mileage Hybrids, EVs Help Keep June Auto Sales Afloat

Demand for High-Mileage Hybrids, EVs Help Keep June Auto Sales Afloat

Headlight News | July 1, 2026

Sales of electrified vehicles helped keep the industry afloat in June and during the second quarter, with Korean brands
Automotive News- New-vehicle inventories in the U.S. move up slightly to 2.95 million

New-vehicle inventories in the U.S. move up slightly to 2.95 million

Automotive News | July 8, 2026

U.S. new-vehicle inventories ticked up last month to start July at 2.95 million vehicles, slightly higher from a month ago.
MSN- New vehicle prices cross a record $50,000 threshold (1)

New vehicle prices cross a record $50,000 threshold

MSN | July 29, 2026

The American market for automobiles has reached a tipping point: The average purchase price of a brand new vehicle has topped $50,000. 
Car Buzz- Buy A Used Camry, 4Runner, Honda Fit, And An Infiniti Coupe For The Average Price Of One New Car

Buy A Used Camry, 4Runner, Honda Fit, And An Infiniti Coupe For The Average Price Of One New Car

Car Buzz | July 29, 2026

New cars are more expensive than they've ever been; paired with stagnant wages, this leaves buyers in an unwinnable situation.

Auto Remarketing- Sales pace slows, but CPO remains important ‘middle ground’ amid affordability challenges

Sales pace slows, but CPO remains important ‘middle ground’ amid affordability challenges

Auto Remarketing | July 24, 2026

Catalyst IQ’s report, “Actionable Guidance for Automotive Retail” lists used-car implications for automakers.
Auto Remarketing- Market shifts to used vehicles as ‘affordable alternative,’ with strongest days-to-sell in nearly 3 years

Market shifts to used vehicles as ‘affordable alternative,’ with strongest days-to-sell in nearly 3 years

Auto Remarketing | July 24, 2026

Record new-car prices, says Catalyst IQ, have led to greater consumer emphasis on “affordability, fuel-efficiency and value.
WSJ - 7 Steps to Buying a Car

7 Steps to Buying a Car

Wall Street Journal | July 22, 2026

Learn more about budgeting, choosing a vehicle, getting a loan and signing the paperwork.
Car Buzz - Gas Might Be Coming Down, But New Cars Officially Cost More Than Ever

Gas Might Be Coming Down, But New Cars Officially Cost More Than Ever

Car Buzz | July 4, 2026

If you're shopping for a new car, truck, or SUV, we've got some bad news for you.
Yahoo Finance - Average New Car Prices Just Hit A Record High Nearly $52,000 (1)

Average New Car Prices Just Hit A Record High: Nearly $52,000

Yahoo Finance | July 2, 2026

If you feel like new cars are all too expensive, it's not just a figment of your imagination; the data backs it up. 
_Main Wire- New-Car Prices Soar as Record Payments and Insurance Costs Hammer American Families

New-Car Prices Soar as Record Payments and Insurance Costs Hammer American Families

Maine News | July 2, 2026

Buying a new car is becoming a financial burden many working Americans can no longer afford.
Siempre Auto- Increasingly expensive New car prices break records in the United States

Increasingly expensive: New car prices break records in the United States

Siempre Auto | July 3, 2026

The average price of new cars in the U.S. reached a historic high of nearly $52,000, posing a challenge for consumers.
Auto Week- New Car Prices Hit Record High—And Buyers Keep Buying

New Car Prices Hit Record High—And Buyers Keep Buying

Auto Week | July 1, 2026

The average new vehicle now costs nearly $52,000, yet demand remains strong as shoppers shift toward smaller, more fuel-efficient models
Yahoo Auto- Average New Car Prices Hit Record High Of $51,974, But People Are Still Rushing To Buy Them

Average New Car Prices Hit Record High Of $51,974, But People Are Still Rushing To Buy Them

Yahoo Autos | July 1, 2026

You probably don't need a car blog to tell you this, but life is rather expensive at the moment.
Automotive News- Daily 5 report for July 1 The $52,000 question What’s behind record vehicle prices (1)

Daily 5 report for July 1: The $52,000 question: What’s behind record vehicle prices?

Automotive News | July 1, 2026

New-vehicle prices just blew past a record that had stood for nearly three years.
Headlight.News- Prepare for a Shock Next Time You Shop for a New Vehicle – But There Are a Few Bargains (1)

Prepare for a Shock Next Time You Shop for a New Vehicle – But There Are a Few Bargains

Headlight.News | July 1, 2026

It’s become an almost daily occurrence, new vehicle prices setting a new record only to have it topple in short order.
Average U.S. new-vehicle asking prices sets high, and keeps edging up

Average U.S. new-vehicle asking prices sets high, and keeps edging up

Automotive News | July 1, 2026

The average marketed price of new vehicles for sale at dealerships crept across a nearly 3-year-old record.
AOL- America’s Tight Car Inventory Is Killing Your Chances Of A Good Deal (1)

America’s Tight Car Inventory Is Killing Your Chances Of A Good Deal

AOL | June 13, 2026

U.S. new vehicle inventories ticked up slightly to start June at 2.89 million units. 
Automotive News- High gas prices already pushing buyers away from expensive trucks, GM exec says (1)

High gas prices already pushing buyers away from expensive trucks, GM exec says

Automotive News | June 16, 2026

High fuel prices spurred by the war in Iran have pushed customers across the industry away from expensive pickups.
Auto Blog- America’s Tight Car Inventory Is Killing Your Chances Of A Good Deal

America’s Tight Car Inventory Is Killing Your Chances Of A Good Deal

Autoblog | June 13, 2026

U.S. new car inventory is flat at 2.89 million units. Discover how automakers use this tight supply to limit your negotiating power and keep prices high. 
MSN_U.S. inventory remains below historic norms-1

U.S. inventory remains below historic norms

MSN | June 13, 2026

U.S. new vehicle inventories started June at 2.89 million units, representing a 75‑day supply at current selling rates. 
Auto News - New-vehicle inventories stay largely flat at 2.89 million (1)

New-vehicle inventories stay largely flat at 2.89 million

Automotive News | June 10, 2026

U.S. new-vehicle inventories ticked up only slightly last month to start June at 2.89 million vehicles.
Used After Market Matters_U.S. affordability pressure increases as new vehicle prices approach record high-1

U.S. affordability pressure increases as new vehicle prices approach record high

Aftermarket Matters | June 4, 2026

New data shows that the average marketed price (AMP) for new vehicles is approaching an all-time high.
Motor Illustrated - The Average Price of New Vehicles is Now Over $52,000 in the United States

The Average Price of New Vehicles is Now Over $52,000 in the United States

Motor Illustrated | June 3, 2026

Inflation doesn’t seem to be slowing down, at least in the automotive industry. 
Auto News_How USMCA uncertainty, tariffs threaten production of affordable vehicles (1)

How USMCA uncertainty, tariffs threaten production of affordable vehicles

Automotive News | June 3, 2026

High tariff costs threaten to reduce the number of affordable vehicles offered in the U.S., Autos Drive America said.
Used Car News_Average New Vehicle Marketed Price Soars-1

Average New Vehicle Marketed Price Soars

Used Car News | May 29, 2026

Catalyst IQ data shows average marketed price is approaching an all-time high, reaching $51,610 on May 26.
Catalyst IQ & JD Power explain underlying reasons why retail prices for used cars keep rising

Catalyst IQ & JD Power explain underlying reasons why retail prices for used cars keep rising

Auto Remarketing | May 29, 2026

Catalyst IQ and JD Power offered clarity for why used-car retail prices are climbing faster than ones for new cars.
Ford raises profit outlook for 2026 despite nagging aluminum supply costs

Ford raises profit outlook for 2026 despite nagging aluminum supply costs

Reuters | April 29, 2026

Ford Motor still faces rising materials costs as it works to source aluminum for its lucrative F-150 pickup trucks.
Auto News - Fire fallout lingers for Ford as dealerships run low on critical F-150-1

Fire fallout lingers for Ford as dealerships run low on critical F-150

Automotive News | April 20, 2026

Ford and its dealers are still reeling from a fire seven months ago that disrupted production at a NY plant.
New-vehicle inventories down to 2.98 million, days’ supply drops sharply

New-vehicle inventories down to 2.98 million, days’ supply drops sharply

Automotive News | April 9, 2026

U.S. new-vehicle inventory receded slightly in March to 2.98 million, while days’ supply fell sharply.
Electric Vehicle Demand Surges Amid Iran War

Electric Vehicle Demand Surges Amid Iran War

Jamie Butters | March 24, 2026

Average Marketed Price for new vehicles rises to highest since Biden was president, Catalyst IQ data shows
Sick of High Gas Prices? EV Deals Are Everywhere Right Now

Sick of High Gas Prices? EV Deals Are Everywhere Right Now

The Wall Street Journal | March 21, 2026

Automakers and dealers are offering deep discounts in response to the slowdown in electric-vehicle sales. 
Catalyst IQ’s vehicle price and inventory tracker

Catalyst IQ’s vehicle price and inventory tracker

Automotive News | March 18, 2026

Automotive News and Catalyst IQ provide readers with a valuable look into the daily state of automotive retail.
Automotive News, Catalyst IQ team up to give you daily price, inventory changes to measure industry health

Automotive News, Catalyst IQ team up to give you daily price, inventory changes to measure industry health

Automotive News | March 18, 2026

A revamped pricing and inventory tracker gives readers daily snapshots of new-vehicle prices and supply.
Auto News - Daily 5 report for March 18 Our upgraded price and inventory tracker gives you a more detailed industry snapshot — every day

Daily 5 report for March 18: Our upgraded price and inventory tracker gives you a more detailed industry snapshot — every day

Automotive News | March 18, 2026

Automotive News has upgraded its home page pricing and inventory tracker in partnership with Catalyst IQ.
Guest commentary: 2026 will punish auto dealers’ inventory mistakes fast

Guest commentary: 2026 will punish auto dealers’ inventory mistakes fast

Automotive News | March 2, 2026

Getting inventory mix right has always mattered. In 2026, it may matter more than any point in the last 15-20 years.
In our opinion: Trump tariffs still an expensive tax on U.S. consumers

In our opinion: Trump tariffs still an expensive tax on U.S. consumers

Automotive News | February 25, 2026

President Donald Trump's tariffs have been expensive and disruptive to the auto industry and beyond.
Trump Tariffs Pushed Some MSRPs Up $4,000, But US-Made Cars Now Top 55%

Trump Tariffs Pushed Some MSRPs Up $4,000, But US-Made Cars Now Top 55%

Carscoops | February 22, 2026

New data shows not all US imports are feeling the heat equally as some automakers choose to absorb the pain.
Auto News - Tariffs add thousands to new-vehicle prices, but not equally, analysis reveals

Tariffs add thousands to new-vehicle prices, but not equally, analysis reveals

Automotive News | February 20, 2026

More than a year after President Trump announced sweeping global tariffs, their impact is now reaching dealer lots.
Catalyst IQ Launches AI-Driven SEO, AEO Platform for Auto Dealerships

Catalyst IQ Launches AI-Driven SEO, AEO Platform for Auto Dealerships

AutoSuccess | February 17, 2026

The platform aligns content to real-time demand, inventory and pricing so dealers surface in AI answers.
Car dealers worry prices are getting out of hand as the economy wavers

Car dealers worry prices are getting out of hand as the economy wavers

Chicago Tribune | February 9, 2026

New vehicles on dealer lots too often cost too much, and that could create trouble for dealerships in 2026.
Detroit News - Car dealers worry prices are getting out of hand as the economy wavers

Car dealers worry prices are getting out of hand as the economy wavers

Detroit News | February 7, 2026

America's car dealers are coming to a stark realization: The new vehicles on their lots too often cost too much.
AI Journal - Catalyst IQ Unveils Intelligent SEOAEO Technology to Increase Automotive AI Search Results (1)-1

Catalyst IQ Unveils Intelligent SEO/AEO Technology to Increase Automotive AI Search Results

The AI Journal | February 4, 2026

New marketing solution helps automotive retailers align inventory with true customer demand.
Wards Auto - Catalyst IQ Unveils Intelligent SEO/AEO Technology to Increase Automotive AI Search Results

Catalyst IQ Unveils Intelligent SEO/AEO Technology to Increase Automotive AI Search Results

Wards Auto | February 3, 2026

New auto SEO/AEO solution leverages real-time market intelligence to influence SEO planning and content.
Article from Martech Series - Catalyst IQ Unveils Intelligent SEOAEO Technology to Increase Automotive AI Search Results

Catalyst IQ Unveils Intelligent SEO/AEO Technology to Increase Automotive AI Search Results

Martech Series | February 4, 2026

Catalyst IQ announced a new SEO, AEO, and GEO product built specifically for AI‑driven search results, at the NADA convention.
TMCnet News - Catalyst IQ Unveils Intelligent SEOAEO Technology to Increase Automotive AI Search Results 2

Catalyst IQ Unveils Intelligent SEO/AEO Technology to Increase Automotive AI Search Results

TMCnet News | February 3, 2026

Catalyst IQ's SEO/AEO solution leverages real-time market intelligence to influence SEO planning and content.
MarketWatch - Catalyst IQ unveils intelligent SEO/AEO technology

Catalyst IQ Unveils Intelligent SEO/AEO Technology to Increase Automotive AI Search Results

MarketWatch | February 3, 2026

New automotive SEO/AEO solution leverages real-time market intelligence to influence SEO planning and content.
Used Car News Article: Report: Auto Pricing Remains High

Report: Auto Pricing Remains High

Used Car News | January 28, 2026

Auto retail performance will be defined by highly precise decisions around production, inventory mix, and pricing.

Recent Posts
3 min read

How Should Auto Dealers Adjust Inventory and Pricing in Q4 2026?

Catalyst IQ: Oct 8, 2026

Buyers kept buying in Q3, but new vehicle prices hit a record $52,770 and the average loan stretched to 69.5 months....
4 min read

Automotive Marketing Solutions: Digital Advertising and SEO

Dillon Nagey, Director of Digital Advertising: Sep 16, 2026

Long before they reach your lot, shoppers are seeing your inventory in ads and searching for answers online. This guide...
3 min read

The Hidden Cost of Waiting: Getting Ahead of Model Year Changeovers

Rick Wainschel, VP Data Science & Analytics: Sep 15, 2026

Model Year Changeover season is here. And for dealers, waiting to support 2026s could come with a significant price...
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