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Download Q1 2026 State of the Industry Report
Is your strategy aligned with a market shaped by affordability pressure?
Read the Q1 2026 State of the Industry to understand how sustained affordability pressure is redistributing demand across new, used, and certified vehicles, with clear implications for inventory mix, pricing strategy, and regional alignment.
What's Inside the Report
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Segment Analysis: Where Demand is Shifting
Looks at how vehicles are performing in Q1 2026 across new, used, and certified inventory, including how fast cars are selling, how long they’re sitting, and where pricing is increasing. Shows which segments are slowing down, which are picking up steam, and where buyers are trading down to find value.
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Market and Consumer Dynamics
Explains how ongoing affordability pressures are changing how people shop for vehicles, with higher prices, interest rates, fuel costs, and lower confidence making buyers more cautious and selective.
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Fuel and Technology Shifts
Explains how rising gas prices are changing what shoppers are buying. Shows why hybrids are selling faster, why EV demand remains uneven, and how fuel efficiency should factor into inventory mix, merchandising, and near‑term opportunities by market.
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Regional Dynamics
Shows how demand is changing from one market to the next and why national averages no longer tell the full story. Uses DMA‑level data to explain why inventory, pricing, and marketing decisions need to be adjusted locally to stay competitive.
Trusted by Automotive News
Vehicle price and inventory insights trusted by industry‑leading publication
Automotive News relies on Catalyst IQ’s data to power its online market tracker, giving retailers and industry leaders a clear, current view of market conditions.
The tracker details two metrics that have most disrupted the market: Price and Inventory.
6 min read
How to Get More Out of Your Dealership's Social Media Ads
Dillon Nagey, Director of Digital Advertising: May 7, 2026
Automotive Blog
Stay Informed with Expert Automotive Marketing Tips and Industry Analysis
The automotive retail landscape demands smarter, faster decisions. Our insights give dealers, dealer groups, and OEMs the clarity and confidence to act quickly, turning real-time market data into a competitive edge.
See how these trends apply to your market
Schedule a demo to see how pricing, inventory, and demand are shifting in your market, which vehicles are misaligned with current shopper behavior, and where opportunities exist to move faster than your competitors.
