Insights That Help Dealers Sell Smarter

Stay ahead of the market with expert perspectives, real-time data insights, and proven strategies designed to help dealerships move inventory, optimize spend, and drive growth.

Subscribe
 Car dealership showroom interior with rows of new vehicles

3 min read

How to Evaluate an Automotive Dealer Digital Marketing Agency: GM Scorecard

You're three demos into your automotive agency search and the decks have started to blur. The problem isn't a shortage of vendor options. It's the absence of a fair way to compare them. A scorecard fixes that. It grades every agency on the same five...

Read More
 The arrow graph automotive future growth plan with glowing points and vehicle blurred on background

3 min read

Record Prices Rise as Incentives Lose Influence

Dealers and OEMs are pulling back on incentives to protect profitability, but the expected impact on vehicle sales isn't showing up in the data....

Read More
Huntington Place Convention Centre

3 min read

Top 4 Ways to Get the Most Out of Digital Dealer 2026

Digital Dealer moves to Detroit this year, September 22-23 at Huntington Place. Here's how to spend your time so you leave with helpful insights (and...

Read More
Someone holding iphone with both hands.

4 min read

Dealership Ad Spend: When and How to Adjust by Inventory

Every car on your lot is doing one of two things: Moving or costing you money. Moving aging inventory faster protects your margin, and these four...

Read More
An automotive salesman holding an ipad in front of a row of vehicles.

3 min read

Dealership Website Optimization: Turn Visitors Into Leads

Your dealership website is where every marketing effort either creates a lead or loses a shopper. You'll learn what stops shoppers from converting,...

Read More
 Car Sales and Auto Finance Concept, Businessman showing graph of car sales, Growth of the car sales business, Managing sales growth, Automotive Dealership Transaction, Financial Planning,Compare sales

5 min read

GM's Guide to Automotive Marketing Analytics

Which of your ad campaigns sold a car last month? If your reports stop at impressions and clicks, you can't say for sure. This guide shows you how to...

Read More
The tail end of two auototive cars inside of a dealership.

3 min read

Automotive Display Advertising ROI for Car Dealerships

This post explains how dealerships should measure automotive display advertising ROI, why many display campaigns underperform, and how real-time...

Read More
Young brother and sister help their mom unload the van in a parking lot when arriving at a park to go fishing with their uncle and cousin, during a summer visit in North Carolina.

3 min read

What 2026 Automotive Marketing Data Reveals About Minivan Demand

Discover what the surprising surge in minivan demand means for dealer merchandising, inventory, and advertising. As families settle into...

Read More
 Saleswoman using laptop working at car dealership showroom

5 min read

What Is Google Performance Max? A Guide for Car Dealers

Performance Max can put your dealership in front of shoppers across Google's entire network—but what determines whether it drives results? This blog...

Read More
An image of an automtive dealership employee working on SEO strategy on her laptop in the dealership.

5 min read

Why SEO Alone Isn't Enough for Automotive Dealers Anymore

This blog covers how AI-powered search is changing the automotive buying journey, what SEO, AEO, and GEO mean for dealerships, and the strategies...

Read More

Sign-Up to Receive Updates from Catalyst IQ