Calvin Mesman, SVP, Product

4 min read

The Hidden Story Behind Your Dealership Leads

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Calvin Mesman, SVP, Product: February 10, 2026

Historically, the gold-standard for measuring dealership marketing performance has been lead volume. These metrics are easy to measure, simple to understand, and provide clear insight into your marketing's direct impact on generating customer...

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4 min read

What an Automotive Marketing Company Does for Dealers

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Calvin Mesman, SVP, Product: January 13, 2026

An automotive marketing company runs your dealership's advertising, search, website, and lead generation, usually with software that tracks your...

Dynamic Inventory Advertising Website SEO/AEO Lead Nurturing Automotive Advertising Agency

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Dealers are Seeing Real Results With Catalyst IQ

Discover how dealerships using Catalyst IQ are increasing sales, improving efficiency, and outperforming their markets. Our automotive digital marketing case studies highlight the strategies, data, and outcomes driving measurable success for our clients.

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2 min read

How Ford Dealer Rebalanced F-150 Mix and Increased STX Movement 150%

Catalyst IQ: Sep 3, 2026

A South Carolina Ford dealer had plenty of F-150 inventory, but local shoppers weren't buying every trim equally. While...

4 min read

How One Ford Dealer Increased F-150 STX Turn Rate by 11X

Catalyst IQ: Sep 1, 2026

A Ford dealership in North Carolina was overstocked on higher-trim F-150s that weren't selling. Real-time market data...