Calvin Mesman, SVP, Product

4 min read

The Hidden Story Behind Your Dealership Leads

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Calvin Mesman, SVP, Product: February 10, 2026

Historically, the gold-standard for measuring dealership marketing performance has been lead volume. These metrics are easy to measure, simple to understand, and provide clear insight into your marketing's direct impact on generating customer...

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4 min read

What an Automotive Marketing Company Does for Dealers

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Calvin Mesman, SVP, Product: January 13, 2026

An automotive marketing company runs your dealership's advertising, search, website, and lead generation, usually with software that tracks your...

Dynamic Inventory Advertising Website SEO/AEO Lead Nurturing Automotive Advertising Agency

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Dealers are Seeing Real Results With Catalyst IQ

Discover how dealerships using Catalyst IQ are increasing sales, improving efficiency, and outperforming their markets. Our automotive digital marketing case studies highlight the strategies, data, and outcomes driving measurable success for our clients.

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2 min read

How a Syracuse-Area Ford Dealer Expanded Its Reach and Moved 26% More F-150s Than a Local Competitor

Catalyst IQ: Oct 29, 2026

A Syracuse-area Ford dealership already had a dedicated F-150 paid search campaign to reach truck shoppers in its...

2 min read

Toyota Dealer Increases AI Search Visibility by 52% in 90 Days

Catalyst IQ: Oct 14, 2026

As AI-powered search continues to reshape how consumers research vehicles, one Toyota dealership wanted to improve...