Sheryl Washington, Chief Operating Officer

Young man shopping for car online with tablet

3 min read

What Makes or Breaks a Dealership Website

Picture of Sheryl Washington, Chief Operating Officer Sheryl Washington, Chief Operating Officer: January 20, 2026

Your dealership website is the hub that every channel in your digital marketing for car dealerships strategy drives traffic back to - which is why getting it right is the highest-leverage technical decision you can make.

Product Features Website SEO/AEO
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Dealers are Seeing Real Results With Catalyst IQ

Discover how dealerships using Catalyst IQ are increasing sales, improving efficiency, and outperforming their markets. Our automotive digital marketing case studies highlight the strategies, data, and outcomes driving measurable success for our clients.

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2 min read

How a Syracuse-Area Ford Dealer Expanded Its Reach and Moved 26% More F-150s Than a Local Competitor

Catalyst IQ: Oct 29, 2026

A Syracuse-area Ford dealership already had a dedicated F-150 paid search campaign to reach truck shoppers in its...
2 min read

Toyota Dealer Increases AI Search Visibility by 52% in 90 Days

Catalyst IQ: Oct 14, 2026

As AI-powered search continues to reshape how consumers research vehicles, one Toyota dealership wanted to improve...

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