Sheryl Washington, Chief Operating Officer

Young man shopping for car online with tablet

3 min read

What Makes or Breaks a Dealership Website

Picture of Sheryl Washington, Chief Operating Officer Sheryl Washington, Chief Operating Officer: January 20, 2026

Your dealership website is the hub that every channel in your digital marketing for car dealerships strategy drives traffic back to - which is why getting it right is the highest-leverage technical decision you can make.

Product Features Website SEO/AEO
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Dealers are Seeing Real Results With Catalyst IQ

Discover how dealerships using Catalyst IQ are increasing sales, improving efficiency, and outperforming their markets. Our automotive digital marketing case studies highlight the strategies, data, and outcomes driving measurable success for our clients.

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2 min read

How Ford Dealer Rebalanced F-150 Mix and Increased STX Movement 150%

Catalyst IQ: Sep 3, 2026

A South Carolina Ford dealer had plenty of F-150 inventory, but local shoppers weren't buying every trim equally. While...
4 min read

How One Ford Dealer Increased F-150 STX Turn Rate by 11X

Catalyst IQ: Sep 1, 2026

A Ford dealership in North Carolina was overstocked on higher-trim F-150s that weren't selling. Real-time market data...

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