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Turn Automotive Market Data into Instant Action

State of the Dealer delivers the real-time market data you need to turn inventory faster, outpace competitors, and accelerate sales — and it's the same intelligence that powers a complete approach to digital marketing for car dealerships.

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4 min read

Automotive Marketing Solutions: Digital Advertising and SEO

3 min read

The Hidden Cost of Waiting: Getting Ahead of Model Year Changeovers

Automotive Blog

Stay Informed with Expert Automotive Marketing Tips and Industry Analysis 

The automotive retail landscape demands smarter, faster decisions. Our insights give dealers, dealer groups, and OEMs the clarity and confidence to act quickly, turning real-time market data into a competitive edge.

Dive Deeper with Our State of the Industry Quarterly Reports

Year:
Q2 2026 state of the industry

Q2 2026 State of the Industry

Date: July 2026

Explores Q2 2026 shifts in pricing, demand, and buyer behavior as consumers adapt to record vehicle prices by prioritizing value and fuel efficiency.
Q1 2026 State of the Industry

Q1 2026 State of the Industry

Date: April 2026

Explores shifts in new, used, and CPO demand as affordability pressures push buyers toward lower price points and fuel‑efficient vehicles.
2026 State of the Industry

2026 State of the Industry

Date: January 2026

See how buyer behavior, fuel mix, and inventory performance are changing and what that means for your dealership this year.

Dealers are Seeing Real Results With Catalyst IQ

Discover how dealerships using Catalyst IQ are increasing sales, improving efficiency, and outperforming their markets. Our automotive digital marketing case studies highlight the strategies, data, and outcomes driving measurable success for our clients.

2 min read

How Ford Dealer Rebalanced F-150 Mix and Increased STX Movement 150%

A South Carolina Ford dealer had plenty of F-150 inventory, but local shoppers weren't buying every trim equally. While...
4 min read

How One Ford Dealer Increased F-150 STX Turn Rate by 11X

A Ford dealership in North Carolina was overstocked on higher-trim F-150s that weren't selling. Real-time market data...

The Intelligence Dealers Trust to Stay Ahead

Market Movement Analysis

National inventory levels, vehicle movement trends, and turn rates across new, used, and CPO segments.

Regional Market Performance

Top gaining and declining DMAs by inventory, sales volume, turn rate, and days-to-move.

Pricing Dynamics

Average marketed prices, market adjustments vs. MSRP, and month-over-month pricing trends by segment and region.

Expert Market Outlook

Forward-looking analysis that answers the question: "Is it going to be harder or easier to sell a car in the next 30 days?"

Turn Automotive Marketing Data Into Sold Cars

Which of your ad campaigns sold a car last month?

If your reports stop at impressions and clicks, you can't say for sure. 

  • Learn how to accurately measure dealership marketing performance
  • Understand the difference between marketing activity and actual sales outcomes
  • See how marketing attribution connects ad spend to sold vehicles
  • Discover what makes automotive marketing analytics reliable and actionable
SOTD Website Page Auto Marketing Analytics-1

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