Taylor McKee, Senior Director of Sales and Dealer Development

An automotive salesman holding an ipad in front of a row of vehicles.

3 min read

Dealership Website Optimization: Turn Visitors Into Leads

Picture of Taylor McKee, Senior Director of Sales and Dealer Development Taylor McKee, Senior Director of Sales and Dealer Development: August 11, 2026

Your dealership website is where every marketing effort either creates a lead or loses a shopper. You'll learn what stops shoppers from converting, why mobile experiences matter more than ever, and what high-performing dealership websites do...

Website AEO Dealership Website Automotive SEO
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Cars lined up in front of glass windows at car dealership

7 min read

Dealership Lead Nurturing in 6 Steps

Picture of Taylor McKee, Senior Director of Sales and Dealer Development Taylor McKee, Senior Director of Sales and Dealer Development: May 27, 2026

This post explores what effective dealership lead nurturing looks like across six stages, from building a digital advertising strategy that drives...

Digital Marketing Digital Advertising Website Dealerships Lead Nurturing
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7 Signs Your Website Is Costing You Leads

6 min read

7 Signs Your Website Is Costing You Leads

Picture of Taylor McKee, Senior Director of Sales and Dealer Development Taylor McKee, Senior Director of Sales and Dealer Development: March 30, 2026

Most dealership website conversion problems aren't visible in a single report or traceable to one obvious mistake. They live in the small frictions...

Dealers Website
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Dealers are Seeing Real Results With Catalyst IQ

Discover how dealerships using Catalyst IQ are increasing sales, improving efficiency, and outperforming their markets. Our automotive digital marketing case studies highlight the strategies, data, and outcomes driving measurable success for our clients.

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2 min read

How Ford Dealer Rebalanced F-150 Mix and Increased STX Movement 150%

Catalyst IQ: Sep 3, 2026

A South Carolina Ford dealer had plenty of F-150 inventory, but local shoppers weren't buying every trim equally. While...
4 min read

How One Ford Dealer Increased F-150 STX Turn Rate by 11X

Catalyst IQ: Sep 1, 2026

A Ford dealership in North Carolina was overstocked on higher-trim F-150s that weren't selling. Real-time market data...

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