Insights That Help Dealers Sell Smarter

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Digital Advertising

Cars lined up in front of glass windows at car dealership

7 min read

Dealership Lead Nurturing in 6 Steps

Picture of Taylor McKee, Senior Director of Sales and Dealer Development Taylor McKee, Senior Director of Sales and Dealer Development: May 27, 2026

This post explores what effective dealership lead nurturing looks like across six stages, from building a digital advertising strategy that drives...

Digital Marketing Digital Advertising Website Dealerships Lead Nurturing
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Social media ads for dealerships

6 min read

Social Media Marketing for Car Dealerships: What Works & What Doesn't

Picture of Dillon Nagey, Director of Digital Advertising Dillon Nagey, Director of Digital Advertising: May 7, 2026

This post explains what social media marketing for car dealerships involves, why campaigns often underperform, and what changes when real-time market...

Digital Advertising Dynamic Inventory Advertising Dynamic Facebook Ads Social Media Campaign Strategy
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How to Optimize Google Vehicle Ads for Car Dealership

5 min read

How to Optimize Google Vehicle Ads for Car Dealerships

Picture of Amanda Vitale, Digital Marketing Manager Amanda Vitale, Digital Marketing Manager: April 10, 2026

This post explains why Google Ads for car dealerships campaigns lose performance over time, how real-time inventory intelligence and VIN-level...

Inventory Digital Advertising Data & Intelligence Dealerships Google Vehicle Ads
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concept of dealership digital marketing

3 min read

Top 7 Questions to Improve Car Dealership Digital Marketing

Picture of Jason Rosen, Director of Digital Advertising Jason Rosen, Director of Digital Advertising: March 20, 2026

Dealership digital marketing in 2026 isn’t about how many channels you run or how active your campaigns look. It’s about whether your marketing...

Digital Marketing Digital Advertising Dealerships
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2 min read

How to Optimize CTV Advertising Performance for Auto Dealers

Picture of Jason Rosen, Director of Digital Advertising Jason Rosen, Director of Digital Advertising: January 13, 2026

The automotive advertising landscape has shifted dramatically as consumers increasingly abandon traditional cable subscriptions.

Digital Advertising Dynamic Inventory Advertising OTT/CTV
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7 data-driven marketing tips

4 min read

7 Data-Driven Marketing Tips for Dealerships

Picture of Jason Rosen, Director of Digital Advertising Jason Rosen, Director of Digital Advertising: January 13, 2026

The vehicle market moves fast, and keeping up can feel overwhelming. If your dealership isn’t making data-based marketing and advertising decisions,...

Digital Advertising Data & Intelligence
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3 min read

Why Dealers Should Maintain Ad Spend During Market Volatility

Picture of Dennis Wichterman, VP Sales Dennis Wichterman, VP Sales: January 13, 2026

Dealers face constant change, from evolving shopper behavior to unpredictable inventory and economic factors. One clear example: in 2025, tariff...

Digital Advertising Market Trends Campaign Strategy
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Top 10 questions to ask digital advertising vendors

5 min read

Top 10 Questions to Ask Digital Advertising Vendors

Picture of Dennis Wichterman, VP Sales Dennis Wichterman, VP Sales: January 13, 2026

Choosing the right digital advertising partner can make or break your dealership’s ability to turn inventory quickly, stay competitive in your...

Digital Advertising Campaign Strategy
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