Insights That Help Dealers Sell Smarter

Stay ahead of the market with expert perspectives, real-time data insights, and proven strategies designed to help dealerships move inventory, optimize spend, and drive growth.

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Dealerships

Cars lined up in front of glass windows at car dealership

7 min read

Dealership Lead Nurturing in 6 Steps

Picture of Taylor McKee, Senior Director of Sales and Dealer Development Taylor McKee, Senior Director of Sales and Dealer Development: May 27, 2026

This post explores what effective dealership lead nurturing looks like across six stages, from building a digital advertising strategy that drives...

Digital Marketing Digital Advertising Website Dealerships Lead Nurturing
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Close-up look of black car sitting in dealership showroom

6 min read

What Effective SEO for Car Dealerships Looks Like in 2026

Picture of Jason Rosen, Sr. Director, Product Jason Rosen, Sr. Director, Product: May 13, 2026

This post covers what automotive SEO services should include in 2026, how SEO, AEO, and GEO work together, and what it looks like when your SEO...

Automotive Dealerships SEO
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6 Automotive Inventory Metrics That Predict Sales

5 min read

Automotive Marketing Analytics: KPIs That Predict Inventory Turns

Picture of Athyna Moore, Director of Sales Enablement Athyna Moore, Director of Sales Enablement: April 13, 2026

Most dealership marketing reports track impressions, clicks, and cost per click, but none of those metrics tell you whether cars are actually moving....

Inventory Automotive Dealerships
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How to Optimize Google Vehicle Ads for Car Dealership

5 min read

How to Optimize Google Vehicle Ads for Car Dealerships

Picture of Amanda Vitale, Digital Marketing Manager Amanda Vitale, Digital Marketing Manager: April 10, 2026

This post explains why Google Ads for car dealerships campaigns lose performance over time, how real-time inventory intelligence and VIN-level...

Inventory Digital Advertising Data & Intelligence Dealerships Google Vehicle Ads
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concept of dealership digital marketing

3 min read

Top 7 Questions to Improve Car Dealership Digital Marketing

Picture of Jason Rosen, Director of Digital Advertising Jason Rosen, Director of Digital Advertising: March 20, 2026

Dealership digital marketing in 2026 isn’t about how many channels you run or how active your campaigns look. It’s about whether your marketing...

Digital Marketing Digital Advertising Dealerships
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Concept of real-time data analysis

5 min read

How to Choose a Real-Time Automotive Demand Analysis Tool in 2026

Picture of Dennis Wichterman, VP Sales Dennis Wichterman, VP Sales: March 20, 2026

This guide breaks down what real-time automotive market demand analysis actually means, how it differs from standard inventory and pricing tools, and...

Inventory Data & Intelligence Pricing Dealerships Market Trends
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3 min read

How to Show Up in AI Search Results in 2026

Picture of Amanda Vitale, Digital Marketing Manager Amanda Vitale, Digital Marketing Manager: February 24, 2026

Not long ago, dealership visibility followed a pretty predictable formula. You optimized your website for a handful of high‑intent keywords, invested...

Dealerships GEO SEO AEO
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Car dealership software that successful dealers use

4 min read

What Marketing Software Do Car Dealerships Use?

Picture of Calvin Mesman, SVP, Product Calvin Mesman, SVP, Product: January 13, 2026

Most car dealerships use four core types of software: a Dealership Management System (DMS) to run daily operations, a Customer Relationship...

Digital Marketing Dealerships
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