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In the News

Young couple looking at new car in dealership

2 min read

New Vehicle Prices Top $52,000 for the First Time. The Market Has Barely Blinked.

Picture of Rick Wainschel, VP Data Science & Analytics

Rick Wainschel, VP Data Science & Analytics: July 1, 2026

Today—just two days before the July 4th weekend that typically highlights the summer selling season—the average marketed price of a new vehicle has...

Pricing In the News Market Trends

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Michael Lein joins Catalyst IQ

1 min read

Catalyst IQ Names Michael Lein SVP, Tier 3 Sales

Catalyst IQ: April 28, 2026

Catalyst IQ has named Michael Lein Senior Vice President, Tier 3 Sales. In this role, Lein will lead Catalyst IQ's Business Development and Dealer...

Press Release In the News Catalyst IQ

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Dealers are Seeing Real Results With Catalyst IQ

Discover how dealerships using Catalyst IQ are increasing sales, improving efficiency, and outperforming their markets. Our automotive digital marketing case studies highlight the strategies, data, and outcomes driving measurable success for our clients.

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2 min read

Toyota Dealer Increases AI Search Visibility by 52% in 90 Days

Catalyst IQ: Oct 14, 2026

As AI-powered search continues to reshape how consumers research vehicles, one Toyota dealership wanted to improve...

2 min read

How Ford Dealer Rebalanced F-150 Mix and Increased STX Movement 150%

Catalyst IQ: Sep 3, 2026

A South Carolina Ford dealer had plenty of F-150 inventory, but local shoppers weren't buying every trim equally. While...