2 min read
Rick Wainschel, VP Data Science & Analytics: July 1, 2026
Today—just two days before the July 4th weekend that typically highlights the summer selling season—the average marketed price of a new vehicle has...
4 min read
Rick Wainschel, VP Data Science & Analytics: May 26, 2026
This post explains that new vehicle prices are approaching a record high—driven largely by core, high-demand segments like trucks and SUVs....
3 min read
Rick Wainschel, VP Data Science & Analytics: May 4, 2026
This post breaks down why new car prices are climbing back toward record highs in 2026 and why this time the increases are baked into MSRPs rather...
6 min read
Rick Wainschel, VP Data Science & Analytics: April 30, 2026
This post examines how buyer behavior shifted in Q1 2026, where demand strengthened and softened across the market, and what those shifts signal for...
5 min read
Dennis Wichterman, VP Sales: March 20, 2026
This guide breaks down what real-time automotive market demand analysis actually means, how it differs from standard inventory and pricing tools, and...
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1 min read
Rick Wainschel, VP Data Science & Analytics: March 19, 2026
At the start of the year, Catalyst IQ predicted a tighter 2026 automotive market. Ten weeks in, the forecast is holding true, and it helps explain...
3 min read
Rick Wainschel, VP Data Science & Analytics: March 13, 2026
If you’re looking at your lot and thinking, “This used to be easier,” you’re not alone.
