Catalyst IQ

At Catalyst IQ, we’re bringing together the best in automotive marketing. By uniting industry leaders—Adpearance, Fox Dealer, Search Optics, and ZeroSum—we deliver smarter, faster, and more comprehensive digital marketing solutions for dealers everywhere.

Car salesperson consulting young couple buying new vehicle

4 min read

Automotive Marketing in 2026: Channels, Tactics, and What’s Working for Dealers

Every marketing dollar should help your dealership sell cars. But with more ways than ever to reach shoppers, deciding where your money will have the biggest impact isn't always straightforward. This blog explores today’s top automotive marketing...

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Line of cars

2 min read

Catalyst IQ Earns FordDirect AdVantage Tier 3 Certification

Ford and Lincoln dealers gain direct access to spot opportunities sooner, make smarter advertising decisions, and sell more vehicles, faster. We’re...

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AI mode - search line, agentic AI, machine learning, and large language models (LLM). Artificial intelligence digital concept. Answer Engine Optimization AEO

3 min read

Is AI Recommending Your Dealership? Here’s How to Find Out

When a car shopper asks AI where to buy or service a vehicle, only a few dealerships may make the list of recommendations. Find out whether yours is...

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Young couple browsing dealership floor with saleswoman

3 min read

How Should Auto Dealers Adjust Inventory and Pricing in Q4 2026?

Buyers kept buying in Q3, but new vehicle prices hit a record $52,770 and the average loan stretched to 69.5 months. See where demand is moving,...

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 Car dealership showroom interior with rows of new vehicles

3 min read

How to Evaluate an Automotive Dealer Digital Marketing Agency: GM Scorecard

You're three demos into your automotive agency search and the decks have started to blur. The problem isn't a shortage of vendor options. It's the...

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Michael Lein joins Catalyst IQ

1 min read

Catalyst IQ Names Michael Lein SVP, Tier 3 Sales

Catalyst IQ has named Michael Lein Senior Vice President, Tier 3 Sales. In this role, Lein will lead Catalyst IQ's Business Development and Dealer...

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A group of 3 automotive salesmen standing in a parking lot filled with cars for sale.

2 min read

The Right Used Inventory Mix for Dealers

Among car buyers, used vehicle demand remains strong, but the market is getting more competitive. In Q3 2026 Catalyst IQ data showed key indicators...

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Dealers are Seeing Real Results With Catalyst IQ

Discover how dealerships using Catalyst IQ are increasing sales, improving efficiency, and outperforming their markets. Our automotive digital marketing case studies highlight the strategies, data, and outcomes driving measurable success for our clients.

2 min read

Toyota Dealer Increases AI Search Visibility by 52% in 90 Days

As AI-powered search continues to reshape how consumers research vehicles, one Toyota dealership wanted to improve...
2 min read

How Ford Dealer Rebalanced F-150 Mix and Increased STX Movement 150%

A South Carolina Ford dealer had plenty of F-150 inventory, but local shoppers weren't buying every trim equally. While...

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