Rachel Stokes, Director of Digital Advertising

Salesman giving his customer a clipboard to sign after selling him a car

5 min read

What Actually Drives the Cost of Car Dealership Marketing

Picture of Rachel Stokes, Director of Digital Advertising Rachel Stokes, Director of Digital Advertising: September 11, 2026

No one can tell you what your dealership's marketing will cost before looking at your market. What you spend depends on your local competition, your inventory goals, your channel mix, your co-op dollars, and whether you run the work in-house or hire...

Digital Marketing Automotive Digital Advertising Vehicle Advertising
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5 min read

What Is Google Performance Max? A Guide for Car Dealers

Picture of Rachel Stokes, Director of Digital Advertising Rachel Stokes, Director of Digital Advertising: July 23, 2026

Performance Max can put your dealership in front of shoppers across Google's entire network—but what determines whether it drives results? This blog...

Digital Advertising Dynamic Inventory Advertising Google Campaigns PMAX
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Dealers are Seeing Real Results With Catalyst IQ

Discover how dealerships using Catalyst IQ are increasing sales, improving efficiency, and outperforming their markets. Our automotive digital marketing case studies highlight the strategies, data, and outcomes driving measurable success for our clients.

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2 min read

Toyota Dealer Increases AI Search Visibility by 52% in 90 Days

Catalyst IQ: Oct 14, 2026

As AI-powered search continues to reshape how consumers research vehicles, one Toyota dealership wanted to improve...
2 min read

How Ford Dealer Rebalanced F-150 Mix and Increased STX Movement 150%

Catalyst IQ: Sep 3, 2026

A South Carolina Ford dealer had plenty of F-150 inventory, but local shoppers weren't buying every trim equally. While...

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