Insights That Help Dealers Sell Smarter

Stay ahead of the market with expert perspectives, real-time data insights, and proven strategies designed to help dealerships move inventory, optimize spend, and drive growth.

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Digital Advertising (2)

Young man test driving car

7 min read

Marketing for Dealerships: A Data-Driven Playbook for 2026

Jason Rosen, Director of Digital Advertising: January 13, 2026

Digital marketing for dealerships works best when every decision follows the data. This guide covers what automotive dealership marketing is, how to...

Digital Marketing Digital Advertising Data & Intelligence

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Young car salesman

3 min read

Why Dealers Should Maintain Ad Spend During Market Volatility

Picture of Dennis Wichterman, VP Sales

Dennis Wichterman, VP Sales: January 13, 2026

Dealers face constant change, from evolving shopper behavior to unpredictable inventory and economic factors. One clear example: in 2025, tariff...

Digital Advertising Market Trends Campaign Strategy

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Person using smart pen on tablet

5 min read

Top 10 Questions to Ask Digital Advertising Vendors

Picture of Dennis Wichterman, VP Sales

Dennis Wichterman, VP Sales: January 13, 2026

Choosing the right digital advertising partner can make or break your dealership’s ability to turn inventory quickly, stay competitive in your...

Digital Advertising Campaign Strategy

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Dealers are Seeing Real Results With Catalyst IQ

Discover how dealerships using Catalyst IQ are increasing sales, improving efficiency, and outperforming their markets. Our automotive digital marketing case studies highlight the strategies, data, and outcomes driving measurable success for our clients.

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2 min read

How Ford Dealer Rebalanced F-150 Mix and Increased STX Movement 150%

Catalyst IQ: Sep 3, 2026

A South Carolina Ford dealer had plenty of F-150 inventory, but local shoppers weren't buying every trim equally. While...

4 min read

How One Ford Dealer Increased F-150 STX Turn Rate by 11X

Catalyst IQ: Sep 1, 2026

A Ford dealership in North Carolina was overstocked on higher-trim F-150s that weren't selling. Real-time market data...