Dennis Wichterman, VP Sales

Huntington Place Convention Centre

3 min read

Top 4 Ways to Get the Most Out of Digital Dealer 2026

Picture of Dennis Wichterman, VP Sales Dennis Wichterman, VP Sales: August 14, 2026

Digital Dealer moves to Detroit this year, September 22-23 at Huntington Place. Here's how to spend your time so you leave with helpful insights (and a bag full of swag).

Automotive Advertising Agency Automotive Industry Events Digital Dealer
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Concept of real-time data analysis

5 min read

How to Choose a Real-Time Automotive Demand Analysis Tool in 2026

Picture of Dennis Wichterman, VP Sales Dennis Wichterman, VP Sales: March 20, 2026

This guide breaks down what real-time automotive market demand analysis actually means, how it differs from standard inventory and pricing tools, and...

Inventory Data & Intelligence Pricing Dealerships Market Trends
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A man in a suit holding a tray with imagery about AI and AEO floating above it.

3 min read

How AI & Data-Driven Marketing Are Reshaping Automotive Advertising

Picture of Dennis Wichterman, VP Sales Dennis Wichterman, VP Sales: January 13, 2026

Car shoppers don’t follow a straight line anymore. They bounce between TikTok, marketplace listings, Google, chat assistants, and your website...

Artificial Intelligence Campaign Strategy
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Young car salesman

3 min read

Why Dealers Should Maintain Ad Spend During Market Volatility

Picture of Dennis Wichterman, VP Sales Dennis Wichterman, VP Sales: January 13, 2026

Dealers face constant change, from evolving shopper behavior to unpredictable inventory and economic factors. One clear example: in 2025, tariff...

Digital Advertising Market Trends Campaign Strategy
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Person using smart pen on tablet

5 min read

Top 10 Questions to Ask Digital Advertising Vendors

Picture of Dennis Wichterman, VP Sales Dennis Wichterman, VP Sales: January 13, 2026

Choosing the right digital advertising partner can make or break your dealership’s ability to turn inventory quickly, stay competitive in your...

Digital Advertising Campaign Strategy
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Dealers are Seeing Real Results With Catalyst IQ

Discover how dealerships using Catalyst IQ are increasing sales, improving efficiency, and outperforming their markets. Our automotive digital marketing case studies highlight the strategies, data, and outcomes driving measurable success for our clients.

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2 min read

How Ford Dealer Rebalanced F-150 Mix and Increased STX Movement 150%

Catalyst IQ: Sep 3, 2026

A South Carolina Ford dealer had plenty of F-150 inventory, but local shoppers weren't buying every trim equally. While...
4 min read

How One Ford Dealer Increased F-150 STX Turn Rate by 11X

Catalyst IQ: Sep 1, 2026

A Ford dealership in North Carolina was overstocked on higher-trim F-150s that weren't selling. Real-time market data...

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