Insights That Help Dealers Sell Smarter

Stay ahead of the market with expert perspectives, real-time data insights, and proven strategies designed to help dealerships move inventory, optimize spend, and drive growth.

Digital Advertising

4 min read

Labor Day Is Coming. Where Should Your Marketing Dollars Go?

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Rick Wainschel, VP Data Science & Analytics: August 27, 2026

Labor Day weekend—and the sales events that come with it—are right around the corner. For dealers, that means another opportunity to turn inventory...

4 min read

Dealership Ad Spend: When and How to Adjust by Inventory

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Athyna Moore, Director of Sales Enablement: August 13, 2026

Every car on your lot is doing one of two things: Moving or costing you money. Moving aging inventory faster protects your margin, and these four...

Digital Advertising Dynamic Inventory Advertising MarketAI Automotive Digital Advertising

The tail end of two auototive cars inside of a dealership.

3 min read

Automotive Display Advertising ROI for Car Dealerships

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Dillon Nagey, Director of Digital Advertising: July 31, 2026

This post explains how dealerships should measure automotive display advertising ROI, why many display campaigns underperform, and how real-time...

Digital Advertising Dynamic Inventory Advertising Dynamic Display Automotive Advertising Agency Automotive Display Advertising

5 min read

What Is Google Performance Max? A Guide for Car Dealers

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Rachel Stokes, Director of Digital Advertising: July 23, 2026

Performance Max can put your dealership in front of shoppers across Google's entire network—but what determines whether it drives results? This blog...

Digital Advertising Dynamic Inventory Advertising Google Campaigns PMAX

5 min read

Car Dealership Social Media Marketing: A 2026 Guide

Dillon Nagey, Director of Digital Advertising: June 30, 2026

This post explains how car dealership social media marketing works in 2026, which platforms matter, and the specific ad types and campaigns you can...

Digital Marketing Digital Advertising Social Media Campaign Strategy

Cars lined up in front of glass windows at car dealership

7 min read

Dealership Lead Nurturing in 6 Steps

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Taylor McKee, Senior Director of Sales and Dealer Development: May 27, 2026

This post explores what effective dealership lead nurturing looks like across six stages, from building a digital advertising strategy that drives...

Digital Marketing Digital Advertising Website Dealerships Lead Nurturing

Closeup young woman using the smart mobile phone for social

6 min read

Social Media Marketing for Car Dealerships: What Works & What Doesn't

Dillon Nagey, Director of Digital Advertising: May 7, 2026

This post explains what social media marketing for car dealerships involves, why campaigns often underperform, and what changes when real-time market...

Digital Advertising Dynamic Inventory Advertising Dynamic Facebook Ads Social Media Campaign Strategy