Athyna Moore, Director of Sales Enablement

Someone holding iphone with both hands.

4 min read

Dealership Ad Spend: When and How to Adjust by Inventory

Every car on your lot is doing one of two things: Moving or costing you money. Moving aging inventory faster protects your margin, and these four signals tell you when to adjust your automotive digital advertising tactics to do it.

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 Car Sales and Auto Finance Concept, Businessman showing graph of car sales, Growth of the car sales business, Managing sales growth, Automotive Dealership Transaction, Financial Planning,Compare sales

5 min read

GM's Guide to Automotive Marketing Analytics

Which of your ad campaigns sold a car last month? If your reports stop at impressions and clicks, you can't say for sure. This guide shows you how to...

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cars lined up on dealership lot

4 min read

The Best Car Dealership Marketing Strategy Starts With Real-Time Data

This post explains why car dealership marketing works best when it's backed by real-time data, and what changes when you can see your whole market...

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6 Automotive Inventory Metrics That Predict Sales

5 min read

Automotive Marketing Analytics: KPIs That Predict Inventory Turns

Most dealership marketing reports track impressions, clicks, and cost per click, but none of those metrics tell you whether cars are actually moving....

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