Athyna Moore, Director of Sales Enablement

 Car Sales and Auto Finance Concept, Businessman showing graph of car sales, Growth of the car sales business, Managing sales growth, Automotive Dealership Transaction, Financial Planning,Compare sales

5 min read

GM's Guide to Automotive Marketing Analytics

Which of your ad campaigns sold a car last month? If your reports stop at impressions and clicks, you can't say for sure. This guide shows you how to measure dealership marketing performance with automotive marketing analytics that tie every dollar...

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cars lined up on dealership lot

4 min read

The Best Car Dealership Marketing Strategy Starts With Real-Time Data

This post explains why car dealership marketing works best when it's backed by real-time data, and what changes when you can see your whole market...

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6 Automotive Inventory Metrics That Predict Sales

5 min read

Automotive Marketing Analytics: KPIs That Predict Inventory Turns

Most dealership marketing reports track impressions, clicks, and cost per click, but none of those metrics tell you whether cars are actually moving....

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