Athyna Moore, Director of Sales Enablement

Someone holding iphone with both hands.

4 min read

Dealership Ad Spend: When and How to Adjust by Inventory

Every car on your lot is doing one of two things: Moving or costing you money. Moving aging inventory faster protects your margin, and these four signals tell you when to adjust your automotive digital advertising tactics to do it.

Read More
 Car Sales and Auto Finance Concept, Businessman showing graph of car sales, Growth of the car sales business, Managing sales growth, Automotive Dealership Transaction, Financial Planning,Compare sales

5 min read

GM's Guide to Automotive Marketing Analytics

Which of your ad campaigns sold a car last month? If your reports stop at impressions and clicks, you can't say for sure. This guide shows you how to...

Read More
cars lined up on dealership lot

4 min read

The Best Car Dealership Marketing Strategy Starts With Real-Time Data

This post explains why car dealership marketing works best when it's backed by real-time data, and what changes when you can see your whole market...

Read More
6 Automotive Inventory Metrics That Predict Sales

5 min read

Automotive KPIs That Predict Inventory Turns

Most dealership marketing reports track impressions, clicks, and cost per click, but none of those metrics tell you whether cars are actually moving....

Read More

Dealers are Seeing Real Results With Catalyst IQ

Discover how dealerships using Catalyst IQ are increasing sales, improving efficiency, and outperforming their markets. Our automotive digital marketing case studies highlight the strategies, data, and outcomes driving measurable success for our clients.

2 min read

How Ford Dealer Rebalanced F-150 Mix and Increased STX Movement 150%

A South Carolina Ford dealer had plenty of F-150 inventory, but local shoppers weren't buying every trim equally. While...
4 min read

How One Ford Dealer Increased F-150 STX Turn Rate by 11X

A Ford dealership in North Carolina was overstocked on higher-trim F-150s that weren't selling. Real-time market data...

Sign-Up to Receive Updates from Catalyst IQ