3 min read
The Hidden Cost of Waiting: Getting Ahead of Model Year Changeovers
Model Year Changeover season is here. And for dealers, waiting to support 2026s could come with a significant price tag. We are officially entering...

Catalyst IQ brings everything together in one connected platform powered by MarketAI®. With shared data and real-time insights, you gain complete visibility, make smarter decisions, and drive faster growth.
From single rooftops to enterprise OEM programs, Catalyst IQ delivers data-driven solutions that adapt to your scale, goals, and market challenges.
Access expert content, case studies, market insights, and tools that help you stay informed, optimize performance, and lead in a rapidly changing market.
Stay ahead of the market with expert perspectives, real-time data insights, and proven strategies designed to help dealerships move inventory, optimize spend, and drive growth.
SubscribeFill out the form below to subscribe to our blog.
3 min read
Model Year Changeover season is here. And for dealers, waiting to support 2026s could come with a significant price tag. We are officially entering...
4 min read
Labor Day weekend—and the sales events that come with it—are right around the corner. For dealers, that means another opportunity to turn inventory...
3 min read
Dealers and OEMs are pulling back on incentives to protect profitability, but the expected impact on vehicle sales isn't showing up in the data....
3 min read
Discover what the surprising surge in minivan demand means for dealer merchandising, inventory, and advertising. As families settle into...
4 min read
This post explains that new vehicle prices are approaching a record high—driven largely by core, high-demand segments like trucks and SUVs....
3 min read
This post breaks down why new car prices are climbing back toward record highs in 2026 and why this time the increases are baked into MSRPs rather...
6 min read
This post examines how buyer behavior shifted in Q1 2026, where demand strengthened and softened across the market, and what those shifts signal for...
5 min read
Most dealership marketing reports track impressions, clicks, and cost per click, but none of those metrics tell you whether cars are actually moving....
5 min read
This post explains why Google Ads for car dealerships campaigns lose performance over time, how real-time inventory intelligence and VIN-level...
2 min read
After hitting a 20-month high, the gap between vehicles that sell and those that sit is widening—precision is how you close it. At the start of this...
Discover how dealerships using Catalyst IQ are increasing sales, improving efficiency, and outperforming their markets. Our automotive digital marketing case studies highlight the strategies, data, and outcomes driving measurable success for our clients.
Catalyst IQ: Sep 3, 2026
Catalyst IQ: Sep 1, 2026