Insights That Help Dealers Sell Smarter

Stay ahead of the market with expert perspectives, real-time data insights, and proven strategies designed to help dealerships move inventory, optimize spend, and drive growth.

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Young man test driving car

7 min read

Marketing for Dealerships: A Data-Driven Playbook for 2026

Digital marketing for dealerships works best when every decision follows the data. This guide covers what automotive dealership marketing is, how to build a strategy step by step, and 12 data-driven tactics you can put to work today to sell more...

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Cars on dealership lot

3 min read

5 Tips for Showing Up in AI Search Results

With 92% of car buyers starting their research online, forward-thinking dealerships have a unique opportunity to gain visibility in the next frontier...

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A man in a suit holding a tray with imagery about AI and AEO floating above it.

3 min read

How AI & Data-Driven Marketing Are Reshaping Automotive Advertising

Car shoppers don’t follow a straight line anymore. They bounce between TikTok, marketplace listings, Google, chat assistants, and your website...

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Young car salesman

3 min read

Why Dealers Should Maintain Ad Spend During Market Volatility

Dealers face constant change, from evolving shopper behavior to unpredictable inventory and economic factors. One clear example: in 2025, tariff...

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4 min read

What an Automotive Marketing Company Does for Dealers

An automotive marketing company runs your dealership's advertising, search, website, and lead generation, usually with software that tracks your...

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Person using smart pen on tablet

5 min read

Top 10 Questions to Ask Digital Advertising Vendors

Choosing the right digital advertising partner can make or break your dealership’s ability to turn inventory quickly, stay competitive in your...

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Dealers are Seeing Real Results With Catalyst IQ

Discover how dealerships using Catalyst IQ are increasing sales, improving efficiency, and outperforming their markets. Our automotive digital marketing case studies highlight the strategies, data, and outcomes driving measurable success for our clients.

2 min read

How a Syracuse-Area Ford Dealer Expanded Its Reach and Moved 26% More F-150s Than a Local Competitor

A Syracuse-area Ford dealership already had a dedicated F-150 paid search campaign to reach truck shoppers in its...
2 min read

Toyota Dealer Increases AI Search Visibility by 52% in 90 Days

As AI-powered search continues to reshape how consumers research vehicles, one Toyota dealership wanted to improve...

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