Insights That Help Dealers Sell Smarter

Stay ahead of the market with expert perspectives, real-time data insights, and proven strategies designed to help dealerships move inventory, optimize spend, and drive growth.

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3 min read

Why Country of Origin Now Shapes Auto Retail Price Pressure

Pricing trends are widening by country of origin. At retail, those gaps are starting to matter. For decades, German and Japanese automakers have benefited from something incredibly powerful in the U.S. market: Permission to charge more. That...

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6 min read

How Car Dealerships Can Show Up in AI Search Results

Not long ago, dealership visibility followed a pretty predictable formula. You optimized your website for a handful of high-intent keywords, invested...

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4 min read

The Hidden Story Behind Your Dealership Leads

Historically, the gold-standard for measuring dealership marketing performance has been lead volume. These metrics are easy to measure, simple to...

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Two cars sitting on car dealership lot

3 min read

The Key Trends Shaping Automotive Retail in 2026

New vehicle prices reached an all-time high in the second quarter of 2026, passing $52,000 for the first time. Yet demand held steady anyway. After...

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Young man shopping for car online with tablet

3 min read

What Makes or Breaks a Dealership Website

Your dealership website is the hub that every channel in your digital marketing for car dealerships strategy drives traffic back to - which is why...

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3 min read

How Can AI Help Dealers Sell More Cars?

Dealers are drowning in AI buzzwords. Every marketing vendor claims to use "AI-powered this" and "machine learning that."

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A group of 3 automotive salesmen standing in a parking lot filled with cars for sale.

2 min read

The Right Used Inventory Mix for Dealers

Among car buyers, used vehicle demand remains strong, but the market is getting more competitive. In Q3 2026 Catalyst IQ data showed key indicators...

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3 min read

Catalyst IQ: A New Era of Automotive Marketing Intelligence

When you've spent decades serving the automotive industry, you learn something important: the best solutions aren't built by starting from scratch....

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Person pointing remote at TV

2 min read

How to Optimize CTV Advertising Performance for Auto Dealers

The automotive advertising landscape has shifted dramatically as consumers increasingly abandon traditional cable subscriptions.

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4 min read

Answer Engine Optimization (AEO) for Automotive Dealers

Car buyers today aren't just browsing dealer websites or walking lots. They're asking AI assistants or googling direct questions like, "What's the...

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Dealers are Seeing Real Results With Catalyst IQ

Discover how dealerships using Catalyst IQ are increasing sales, improving efficiency, and outperforming their markets. Our automotive digital marketing case studies highlight the strategies, data, and outcomes driving measurable success for our clients.

2 min read

How a Syracuse-Area Ford Dealer Expanded Its Reach and Moved 26% More F-150s Than a Local Competitor

A Syracuse-area Ford dealership already had a dedicated F-150 paid search campaign to reach truck shoppers in its...
2 min read

Toyota Dealer Increases AI Search Visibility by 52% in 90 Days

As AI-powered search continues to reshape how consumers research vehicles, one Toyota dealership wanted to improve...

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