Insights That Help Dealers Sell Smarter

Stay ahead of the market with expert perspectives, real-time data insights, and proven strategies designed to help dealerships move inventory, optimize spend, and drive growth.

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Dealership sales team collaborating at table

4 min read

Automotive Marketing Solutions: Digital Advertising and SEO

Long before they reach your lot, shoppers are seeing your inventory in ads and searching for answers online. This guide shows how digital advertising and SEO help your dealership win both moments and move the vehicles that need attention. As many as...

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New cars on dealership lot

3 min read

The Hidden Cost of Waiting: Getting Ahead of Model Year Changeovers

Model Year Changeover season is here. And for dealers, waiting to support 2026s could come with a significant price tag. We are officially entering...

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Salesman giving his customer a clipboard to sign after selling him a car

5 min read

What Actually Drives the Cost of Car Dealership Marketing

No one can tell you what your dealership's marketing will cost before looking at your market. What you spend depends on your local competition, your...

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4 min read

Google Vehicle Ads Best Practices for Dealers

Google Vehicle Ads showcase the vehicles on your lot right now to high-intent shoppers with placements at the top of Google Search results. Learn...

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Young couple buying new car

4 min read

Labor Day Is Coming. Where Should Your Marketing Dollars Go?

Labor Day weekend—and the sales events that come with it—are right around the corner. For dealers, that means another opportunity to turn inventory...

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 Car dealership showroom interior with rows of new vehicles

3 min read

How to Evaluate an Automotive Dealer Digital Marketing Agency: GM Scorecard

You're three demos into your automotive agency search and the decks have started to blur. The problem isn't a shortage of vendor options. It's the...

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 The arrow graph automotive future growth plan with glowing points and vehicle blurred on background

3 min read

Record Prices Rise as Incentives Lose Influence

Dealers and OEMs are pulling back on incentives to protect profitability, but the expected impact on vehicle sales isn't showing up in the data....

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Huntington Place Convention Centre

3 min read

Top 4 Ways to Get the Most Out of Digital Dealer 2026

Digital Dealer moves to Detroit this year, September 22-23 at Huntington Place. Here's how to spend your time so you leave with helpful insights (and...

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Someone holding iphone with both hands.

4 min read

Dealership Ad Spend: When and How to Adjust by Inventory

Every car on your lot is doing one of two things: Moving or costing you money. Moving aging inventory faster protects your margin, and these four...

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An automotive salesman holding an ipad in front of a row of vehicles.

3 min read

Dealership Website Optimization: Turn Visitors Into Leads

Your dealership website is where every marketing effort either creates a lead or loses a shopper. You'll learn what stops shoppers from converting,...

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Dealers are Seeing Real Results With Catalyst IQ

Discover how dealerships using Catalyst IQ are increasing sales, improving efficiency, and outperforming their markets. Our automotive digital marketing case studies highlight the strategies, data, and outcomes driving measurable success for our clients.

2 min read

How Ford Dealer Rebalanced F-150 Mix and Increased STX Movement 150%

A South Carolina Ford dealer had plenty of F-150 inventory, but local shoppers weren't buying every trim equally. While...
4 min read

How One Ford Dealer Increased F-150 STX Turn Rate by 11X

A Ford dealership in North Carolina was overstocked on higher-trim F-150s that weren't selling. Real-time market data...

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