3 min read
Jason Rosen, Director of Digital Advertising: March 20, 2026
Dealership digital marketing in 2026 isn’t about how many channels you run or how active your campaigns look. It’s about whether your marketing adapts fast enough to inventory changes, local demand shifts, and how shoppers make decisions today. Many...
Read More
4 min read
Dennis Wichterman, VP Sales: March 20, 2026
Auto dealerships have more data than ever before. Pricing reports, inventory dashboards, marketing analytics, attribution tools, market analysis, and...
.png?width=1200&height=628&name=Why%20arent%20cars%20moving%20like%20they%20used%20to%20March%202026%20(1).png)
1 min read
Rick Wainschel, VP Data Science & Analytics: March 19, 2026
At the start of the year, Catalyst IQ predicted a tighter 2026 automotive market. Ten weeks in, the forecast is holding true, and it helps explain...
3 min read
Rick Wainschel, VP Data Science & Analytics: March 13, 2026
If you’re looking at your lot and thinking, “This used to be easier,” you’re not alone. A lot of dealers are seeing the same pattern: inventory sits...
3 min read
Rick Wainschel, VP Data Science & Analytics: February 25, 2026
Pricing trends are widening by country of origin. At retail, those gaps are starting to matter. For decades, German and Japanese automakers have...
3 min read
Amanda Vitale, Digital Marketing Manager: February 24, 2026
Not long ago, dealership visibility followed a pretty predictable formula. You optimized your website for a handful of high‑intent keywords, invested...
4 min read
Calvin Mesman, VP Solutions: February 10, 2026
Historically, the gold-standard for measuring dealership marketing performance has been lead volume. These metrics are easy to measure, simple to...
2 min read
Rick Wainschel, VP Data Science & Analytics: January 22, 2026
The automotive market didn’t surge in 2025, and it didn’t stall. It shifted. Quietly but profoundly. Rising payment sensitivity reshaped buying...
3 min read
.png?width=30&name=Sheryl%20Washington%20(1).png){kind=small}
Sheryl Washington, COO: January 20, 2026
Your dealership website is the hub that every channel in your digital marketing for car dealerships strategy drives traffic back to - which is why...
3 min read
Jason Rosen, Director of Digital Advertising: January 14, 2026
Dealers are drowning in AI buzzwords. Every marketing vendor claims to use "AI-powered this" and "machine learning that."
