5 min read
Rachel Stokes, Director of Digital Advertising: September 11, 2026
No one can tell you what your dealership's marketing will cost before looking at your market. What you spend depends on your local competition, your inventory goals, your channel mix, your co-op dollars, and whether you run the work in-house or hire...
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4 min read
Dillon Nagey, Director of Digital Advertising: September 1, 2026
Google Vehicle Ads showcase the vehicles on your lot right now to high-intent shoppers with placements at the top of Google Search results. Learn...
4 min read
Rick Wainschel, VP Data Science & Analytics: August 27, 2026
Labor Day weekend—and the sales events that come with it—are right around the corner. For dealers, that means another opportunity to turn inventory...
3 min read
Catalyst IQ: August 20, 2026
You're three demos into your automotive agency search and the decks have started to blur. The problem isn't a shortage of vendor options. It's the...
3 min read
Rick Wainschel, VP Data Science & Analytics: August 17, 2026
Dealers and OEMs are pulling back on incentives to protect profitability, but the expected impact on vehicle sales isn't showing up in the data....
3 min read
Dennis Wichterman, VP Sales: August 14, 2026
Digital Dealer moves to Detroit this year, September 22-23 at Huntington Place. Here's how to spend your time so you leave with helpful insights (and...
4 min read
Athyna Moore, Director of Sales Enablement: August 13, 2026
Every car on your lot is doing one of two things: Moving or costing you money. Moving aging inventory faster protects your margin, and these four...
3 min read
Taylor McKee, Senior Director of Sales and Dealer Development: August 11, 2026
Your dealership website is where every marketing effort either creates a lead or loses a shopper. You'll learn what stops shoppers from converting,...
5 min read
Athyna Moore, Director of Sales Enablement: August 6, 2026
Which of your ad campaigns sold a car last month? If your reports stop at impressions and clicks, you can't say for sure. This guide shows you how to...
3 min read
Dillon Nagey, Director of Digital Advertising: July 31, 2026
This post explains how dealerships should measure automotive display advertising ROI, why many display campaigns underperform, and how real-time...
