Insights That Help Dealers Sell Smarter

Stay ahead of the market with expert perspectives, real-time data insights, and proven strategies designed to help dealerships move inventory, optimize spend, and drive growth.

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Salesman giving his customer a clipboard to sign after selling him a car

5 min read

What Actually Drives the Cost of Car Dealership Marketing

No one can tell you what your dealership's marketing will cost before looking at your market. What you spend depends on your local competition, your inventory goals, your channel mix, your co-op dollars, and whether you run the work in-house or hire...

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4 min read

Google Vehicle Ads Best Practices for Dealers

Google Vehicle Ads showcase the vehicles on your lot right now to high-intent shoppers with placements at the top of Google Search results. Learn...

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Young couple buying new car

4 min read

Labor Day Is Coming. Where Should Your Marketing Dollars Go?

Labor Day weekend—and the sales events that come with it—are right around the corner. For dealers, that means another opportunity to turn inventory...

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 Car dealership showroom interior with rows of new vehicles

3 min read

How to Evaluate an Automotive Dealer Digital Marketing Agency: GM Scorecard

You're three demos into your automotive agency search and the decks have started to blur. The problem isn't a shortage of vendor options. It's the...

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 The arrow graph automotive future growth plan with glowing points and vehicle blurred on background

3 min read

Record Prices Rise as Incentives Lose Influence

Dealers and OEMs are pulling back on incentives to protect profitability, but the expected impact on vehicle sales isn't showing up in the data....

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Huntington Place Convention Centre

3 min read

Top 4 Ways to Get the Most Out of Digital Dealer 2026

Digital Dealer moves to Detroit this year, September 22-23 at Huntington Place. Here's how to spend your time so you leave with helpful insights (and...

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Someone holding iphone with both hands.

4 min read

Dealership Ad Spend: When and How to Adjust by Inventory

Every car on your lot is doing one of two things: Moving or costing you money. Moving aging inventory faster protects your margin, and these four...

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An automotive salesman holding an ipad in front of a row of vehicles.

3 min read

Dealership Website Optimization: Turn Visitors Into Leads

Your dealership website is where every marketing effort either creates a lead or loses a shopper. You'll learn what stops shoppers from converting,...

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 Car Sales and Auto Finance Concept, Businessman showing graph of car sales, Growth of the car sales business, Managing sales growth, Automotive Dealership Transaction, Financial Planning,Compare sales

5 min read

GM's Guide to Automotive Marketing Analytics

Which of your ad campaigns sold a car last month? If your reports stop at impressions and clicks, you can't say for sure. This guide shows you how to...

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The tail end of two auototive cars inside of a dealership.

3 min read

Automotive Display Advertising ROI for Car Dealerships

This post explains how dealerships should measure automotive display advertising ROI, why many display campaigns underperform, and how real-time...

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