3 min read
Rick Wainschel, VP Data Science & Analytics: September 15, 2026
Model Year Changeover season is here. And for dealers, waiting to support 2026s could come with a significant price tag. We are officially entering MYCO season—the period when OEMs begin rolling out their next model year inventory and dealers begin...
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4 min read
Rick Wainschel, VP Data Science & Analytics: August 27, 2026
Labor Day weekend—and the sales events that come with it—are right around the corner. For dealers, that means another opportunity to turn inventory...
3 min read
Rick Wainschel, VP Data Science & Analytics: August 17, 2026
Dealers and OEMs are pulling back on incentives to protect profitability, but the expected impact on vehicle sales isn't showing up in the data....
3 min read
Rick Wainschel, VP Data Science & Analytics: July 28, 2026
Discover what the surprising surge in minivan demand means for dealer merchandising, inventory, and advertising. As families settle into...
2 min read
Rick Wainschel, VP Data Science & Analytics: July 1, 2026
Today—just two days before the July 4th weekend that typically highlights the summer selling season—the average marketed price of a new vehicle has...
4 min read
Rick Wainschel, VP Data Science & Analytics: May 26, 2026
This post explains that new vehicle prices are approaching a record high—driven largely by core, high-demand segments like trucks and SUVs....
3 min read
Rick Wainschel, VP Data Science & Analytics: May 4, 2026
This post breaks down why new car prices are climbing back toward record highs in 2026 and why this time the increases are baked into MSRPs rather...
6 min read
Rick Wainschel, VP Data Science & Analytics: April 30, 2026
This post examines how buyer behavior shifted in Q1 2026, where demand strengthened and softened across the market, and what those shifts signal for...
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2 min read
Rick Wainschel, VP Data Science & Analytics: March 25, 2026
After hitting a 20-month high, the gap between vehicles that sell and those that sit is widening—precision is how you close it. At the start of this...
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1 min read
Rick Wainschel, VP Data Science & Analytics: March 19, 2026
At the start of the year, Catalyst IQ predicted a tighter 2026 automotive market. Ten weeks in, the forecast is holding true, and it helps explain...
